Mathematician Blaise Pascal famously closed a long letter by apologising that he hadn't had time to make it shorter. Unfortunately, his pithy point about "download time" is regularly attributed to Mark Twain and Henry David Thoreau, probably because the public loves writers more than it loves statisticians. Scientists may make things provable, but writers make them memorable.
The World Bank confronted a similar reality of data journalism earlier this month when it revealed that, of the 1,600 bank reports posted online on from 2008 to 2012, 32% had never been downloaded at all and another 40% were downloaded under 100 times each.
Taken together, these cobwebbed documents represent millions of dollars in World Bank funds and hundreds of thousands of person-hours, spent by professionals who themselves represent millions of dollars in university degrees. It's difficult to see the return on investment in producing expert research and organising it into searchable web libraries when almost three quarters of the output goes largely unseen. Continue>>>
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