GovDelivery, the leading provider of cloud-based software solutions enhancing the citizen experience, announces availability of the first performance-based benchmarking report for public sector digital communications. The GovDelivery Benchmark Report, titled “Metrics that Matter in the Public Sector,” identifies proven metrics for measuring the success of digital communications within government and provides government-specific data that can be used to improve the citizen experience.
Each year, government agencies send billions of messages to serve millions of citizens, yet often have very different strategies for increasing engagement and enhancing opportunities to better leverage digital communications. In the report, GovDelivery analyzed the most important metrics based on data from approximately 1,800 government organizations that use digital communications to connect with more than 120 million individuals. Continue…
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