In the afterglow of the Edward Snowden talk at SXSW, the interactive world may be bullish about the future of privacy. And then they'll use free services that data mine their communications to talk about it. As David Tishgart of local security startup Gazzang warned, "If it's free, then you're the product."
He started his Saturday talk, "Dear Taco Vendor, How Are You Securing My Data?," with a brief personal résumé. Age, address, number of kids, even his time in the last Austin Half Marathon (about 90 minutes). "All this information is readily available. You just need my email address. You don't even need my Facebook login. Just my email."
Scared yet?
Tishgart said, "If I said, 'I'll give you this taco if you give me your email address,' would you do it?" Most of the crowd said yes. "How about if I ask you how much you made last year? Would you give me that for a taco?" Continue>>>
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